Furious rage spreads like wildfire among former Nike consumers following the multinational brand’s 30th anniversary ad campaign featuring, former 49ers Quarterback, Colin Kaepernick on Monday, Sept. 3.
As people across the nation relaxed from a day off work: indulging in festive barbecues and parades; the fate of the nations political stance relied on (Kaepernick) who yet again broke the internet-not by taking a knee this time, but standing in alliance with the iconic brand, inevitably sending social media users into an enraged frenzy. Which led most to raid their closets and rid their wardrobe of Nike apparel. Supporters, applaud Nike for its act of morality in commending Kaepernick rather than condemning.
Since the announcement, social media uncontrollably buzzes with supporters reposting Kaepernick’s controversial Nike ad.
Along with celebrities and ordinary civilians, alike, creating their own variation Kaepernick’s photograph.
The country now in divides as Nike supporters take a celebratory stance on this decision versus the opposing side igniting flames to their Nike gear.
When did freedom of speech and protest represent disloyalty? Athletes and public figures, who have an established platform are entitled to exercise their personal beliefs and advocate for unresolved social injustices (i.e, routined police brutality). When did protesting for basic human rights and equality become a symbolism of national hatred or deemed as unpatriotic?
Even with all this heat Nike faces from protestors, the brand seems to have its laces tied tight, in preparation to walk through the fire, refusing to kneel to the status quo. Even if it means jeopardizing the global brand.
According to Edison Trend most recent sales report, mentioned on MarketWatch, Nike has witnessed a 31% increase, in opposition of the anticipated decline influenced by national protests.
We are not too sure what the national divide in consumership means for the future of Nike sales performance. Evidently, Nike is unwavered by the protests and threats.The company remains optimistic about their choice and refueled to extinguish any flames set in their path.
“Are your Dreams Crazy Enough? If they seem impossible right now, you’re doing it right.” (Quote featured on Nike’s official website page.)
Feel free to indulge in some hilarious and controversial memes featuring familiar faces. Enjoy!